Consulting services for the launch of Guatemalan coffee brands, including support for Anacafé's Marketing Department and General Management. Activities included needs assessment, determination of the characteristics and differences of each region, and identification of materials to preserve product qualities over time.
Proposals
Proposed plans for the aesthetics of the packaging and its accessories.
Reception and review of creative artwork, transfer of final artwork for printing.
Dummy lifts to simulate capacity and final view.
Container
Packaging manufacturing in collaboration with Anacafé, focusing on sustainable technologies, eco-friendly practices, product quality, and ethical branding to improve sustainability and relationships.
concept: QUAD SEAL
Four sides (sealed) to maximize space advertising of the packaging on all four printed sides.
TRI-LAYER PACKAGING WITH ZIPPER & VALVE
a) Matte polypropylene sheet printed on the back.
b) Metallized Polyester Sheet, intermediate
c) Internal transparent Polyethylene sheet.
d) Extra elements: Degassing valve and zipper.
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